Artist Star Image*

Music Videos

No Problem ft. Takura (2011)

This video is a performance based video. The character of this video dressed in African clothing but is made to look more funky with luminous lights bouncing of the white. The guy that is singing the song sounds like he has an African accent, so the African dress represents that African vibe to the song. The song has a very upbeat tune to it and the bright contrasts in colours and the flashiness of the video work well with the song as it almost looks like lights in the video. There is a slight rippling effect on the face of the guy at one point, this goes with the lyrics 'I move like water, I go with the flow'.

End Credits ft. Plan B (2009)

This video is a performance/narrative based video. Most of the clips in the video are from the crime/thriller film Harry Brown as the song was the soundtrack for the movie. At the beginning of the video a guy has fallen off a building and as he starts to sing hes is dying, this matched the lyrics as the say 'when the blood dries in my veins, and my heart feels no more pain'. As the story goes on it seems like a flash back of his life as you can see him as a kind of ghost watching all the bad things he has done whilst singing the song. 

Time ft. Delilah (2011)

The video for this song is mostly narrative based but there are a few parts where it slightly becomes performance based with the artist singing the lyrics of the song. The video was created to create awareness for the charity Refuge for women and children against domestic violence. The storyline of the video is from the perspective of a teenage girl who's father beats her mother and it shows her struggle with it. It is a very sad and somber video, and it shows the pain that both the mother and the girl have to go through. The whole video is very dull with no bright colours. The lyrics of the song go well with the video as they are about having a hard time in love.

Similarities

• Both the 'Time' and the 'End Credits' videos are quite moving, they both have a deep meaning to them addressing issues that many people may face.
• They all use lipsinking in their videos.
• All fast during the chorus and the transitions, effects and camera movements are all quick.

Differences

• 'No Problem' is a fun video whilst the others are all quite somber. 

Album Covers

More Than Alot (2006 - 2009) The album cover is quite bright and bold. They have mad the album have quite a party/club tune look with the pink paint splats, bold font and the contrast between the black and the pink which makes it look like pink lights in a dark room.


No More Idols (2009-2011) This album cover has a very quintessentially British look to it with the bulldog on the front, which represents this album as most of the songs are about thing that happen in England and most of the artists that they collaborate with on this album are British.

Brand New Machine (2012 - present) This album cover again gives the idea of a party image with the corkscrew on the front and the smiley face on it which is often used to symbolize party drugs.

Similarities

• Bold, contrasting colours are used on all of album covers.

Differences

• A different font is used on the 2nd and 3rd albums compared to the 1st.
• A different colour is used for each album cover

Transitions the band have made

• They have gone from having a very party imagine, to not much of one, and then back to their party imagine again.
• Their font for their name changed on the second album and they have stuck with it.

In these album covers the ones that have been used earlier on whilst their first album was out have have a different font for their names compared to the newer posters. They all have very bold colours on their posters. On their newest poster their is more adverts for other things as the band have got more well renound.