Thursday, 3 April 2014

Evaluation 4*

How did you use media technologies in the construction and research, planning and evaluation stages?

Some of the new media technologies that I used:

Software:                                                                           
  • Blogger                         
  • Photoshop
  • InDesign
  • Imovie
  • Youtube
  • Facebook
  • Google
  • Prezi
Hardware:
  • Mac computers
  • DV Camcorder - using digital video tapes
  • Digital Camera 
Blogger was the main media technology that I used the most. I used this site to compile all the research that I did on Chase and Status and other music videos so that I could create an overall picture of what I needed to do to create a video, digi-pack and magazine advert for the band. Blogger allowed me to upload images and videos onto the site so that I could get a more visual idea for the planning of my music video. It also to allow other people to get a more visual understanding of what I am trying to explain in my evaluations as I am able to show them what I did so it is easier to explain why I did it. Blogger has also helped me to organize and display my work which makes it easier for other people to understand it.

Facebook, Youtube and Google were also fundamental pieces of software in helping in my research of Chase and Status. I used Google in the initial stages of my research to get some background knowledge of Chase and Status, without this I wouldn't have had the tools to find out what Chase and Status are all about and what makes them who they are and what represents them. Youtube was used throughout the whole of my researching stage. On Youtube I was able to watch music videos not just from Chase and Status but from other artists aswell so that could discover what the main conventions are of different music videos and what conventions are acceptable to go against. I also able to watch videos on how to use other softwares such as imovie, Photoshop and InDesign which helped me greatly in my construction process. Youtube was also used to display my rough cut and my final music, this helped me in my research stage as comments can be left on Youtube and I received some good audience feedback on this site. In my evaluation stage I used Youtube so create a slideshow video to present my answer, this was a really easy way to create a slideshow. Facebook was only used in the research stage to gather some audience feedback from my peers for my rough cut, this helped me greatly as I was able to receive information about what was good about my music video and what wasn't good.

Photoshop and InDesign are two media technologies that helped me greatly in the construction of my Digi-pack and magazine advert. In Photoshop I was able to edit photos so that I could make them look more modern and bright, I was able the change the contrasts and colours of the pictures to the red colour that I wanted them all to be. This was a really useful piece of software as it allowed to create the very bright and modern Digi-pack and magazine advert which suits Chase and Status's style very well and conforms to their brand identity. Indesign was also a fundamental part in creating my digi-pack and album cover as it gave me the template for the digi-pack which would have been very hard to construct on my own using any other piece of software. It also allowed me to add text onto both pieces which was useful as I was able to use the same font on both pieces. 

Imovie was the most important piece of media technology in the construction of my music video. This piece of software allowed to me to edit my footage precisely so I was able to create a good looking video that all fitted really well together. It was also very easy to use once you got to grips with it which made the editing process a lot faster. Imovie has a lot of good features to create a really professional looking video which can be used at the click of button, such as transitions and adding audio to your video. You can also upload your video straight from Imovie to Youtube which makes things really fast and easy.

The Mac computers was the new technology I used the most in terms of hardware as I used it for my research and planning, construction and evaluation stages of my project. I found the macs easy to use as they had all the software that I needed installed on them. This meant that all my work was saved in one place and was easily accessible.

I used the DV-camcorder during the construction and research of my project. I used the camera first to film my rough cut which was part of my planning as it helped me practise how to use it and to decide what things work and what didn't. Then I used it in my construction of my music video to film the footage. It was a really easy camera to use as you can stop and start filming when ever you want with just a click of a button. This made the construction a lot easier as I was able to film fairly quickly.

I used the digital camera in the construction of my digi-pack and magazine advert. I used it to take photos of the basement and the cork to put onto both of these things. The camera was very easy to use as it has automatic focus, a bright flash and takes very high quality photos. It is also very easy to upload the photos onto the macs as you can just take the SD card out and put it into an SD reader, plug it into the macs and you can select the photos that you want to upload and they are saved to your computer in seconds. This helped save a lot of time.

Evaluation 3

What have you learned from your audience feedback?

http://prezi.com/ob7ykljdq5kw/?utm_campaign=share&utm_medium=copy

Evaluation 2*

How effective is the combination of your main product and ancillary texts? 

I feel like the combination of my main product and ancillary is very affected at there are links between them all to show that they are all part of the same overall product. In preparation for creating my products I did a lot of research on different videos, magazine adverts and albums covers that Chase and Status have. This gave me a good understanding of what their brand identity is, what their music is all about and what common themes they seem to go for. Even though Chase and Status have certain things that they stick to and haven't changed throughout their career there are also lots of transitions they have gone through and they are a very dynamic band that are always doing something new and exciting. So I decided that it would be a good idea to do something that is a bit different but also keeps the same image that Chase and Status have kept throughout.





(my album cover)

(my magazine advert)

For my digi-pack and magazine advert I made sure there it was clear that it was connected to the music video I made. Whilst down in the basement I decided to take some photos to use for my for the both of them, so that there was a link between all 3 products.  I wanted to stick to something fairly similar to Chase and Status's album cover as I felt this worked well but I also wanted to push the boundaries and do something different as that is what Chase and Status are all about, pushing boundaries and doing something different and exciting. 

I decided that for my digi-pack cover I would take a picture of a cork with a smiley face on it lying on the old, dusty stone floor. Chase and Status used the same idea of a cork with a smiley face drawn on and I thought this worked very well as a symbol for them as it represents their brand identity of being involved with the party culture. Also as my video involves a lot of crazy dancing and has an illegal rave look about it, I felt like this also linked very well to my video as it had the same party representation. I didn't want the cover for my digi-pack to look too much like the video as not many album covers look the same as their videos but I still wanted there to be a small hint of my video on the digi-pack cover as I felt like the video represented Chase and Status as a whole.

I also thought that it would be a good idea to stick with the same colour theme throughout my digi-pack and magazine advert. I decided the best colour for it all was red, Chase and Status used the colour red on their album cover and I decided it would be best if I stuck to the same colour scheme as the colour represents the right emotions of passion and anger. I used the same shade of red throughout both of my products so that you could see a clear link between the two.

For my magazine poster I decided to use the image of the corridor that I filmed in for my music video. I decided on this as many music videos are released before the albums so fans of Chase and Status who would have watched the video would instantly recognize the advert to be related to Chase and Status as there is the same corridor as to that they saw in the video. So this makes my advert more eye-catching to Chase and Status fans who will then go and buy the album which is the main purpose of creating a magazine advert for an album. I also decided to use this same image for the image inside of my album case, this then creates a link between all 3 products emphasizing the fact that they are all connected.

I used the same font for both my digi-pack and magazine advert, fonts are very recognizable and a brand identity is created from using the same font throughout all its products. I needed there to be a very strong link between the two products and I think that the use of the same font if the fundamental thing in making the combination of the two products very effective. I also stuck to the same font colour as I also felt this made a difference on how the two products linked. 



Evaluation 1

 In what ways does your media product use, develop or challenge forms and conventions of real media products?