Evaluation 2*

How effective is the combination of your main product and ancillary texts? 

I feel like the combination of my main product and ancillary is very affected at there are links between them all to show that they are all part of the same overall product. In preparation for creating my products I did a lot of research on different videos, magazine adverts and albums covers that Chase and Status have. This gave me a good understanding of what their brand identity is, what their music is all about and what common themes they seem to go for. Even though Chase and Status have certain things that they stick to and haven't changed throughout their career there are also lots of transitions they have gone through and they are a very dynamic band that are always doing something new and exciting. So I decided that it would be a good idea to do something that is a bit different but also keeps the same image that Chase and Status have kept throughout.

(my album cover)

(my magazine advert)

For my digi-pack and magazine advert I made sure there it was clear that it was connected to the music video I made. Whilst down in the basement I decided to take some photos to use for my for the both of them, so that there was a link between all 3 products.  I wanted to stick to something fairly similar to Chase and Status's album cover as I felt this worked well but I also wanted to push the boundaries and do something different as that is what Chase and Status are all about, pushing boundaries and doing something different and exciting. 

I decided that for my digi-pack cover I would take a picture of a cork with a smiley face on it lying on the old, dusty stone floor. Chase and Status used the same idea of a cork with a smiley face drawn on and I thought this worked very well as a symbol for them as it represents their brand identity of being involved with the party culture. Also as my video involves a lot of crazy dancing and has an illegal rave look about it, I felt like this also linked very well to my video as it had the same party representation. I didn't want the cover for my digi-pack to look too much like the video as not many album covers look the same as their videos but I still wanted there to be a small hint of my video on the digi-pack cover as I felt like the video represented Chase and Status as a whole.

I also thought that it would be a good idea to stick with the same colour theme throughout my digi-pack and magazine advert. I decided the best colour for it all was red, Chase and Status used the colour red on their album cover and I decided it would be best if I stuck to the same colour scheme as the colour represents the right emotions of passion and anger. I used the same shade of red throughout both of my products so that you could see a clear link between the two.

For my magazine poster I decided to use the image of the corridor that I filmed in for my music video. I decided on this as many music videos are released before the albums so fans of Chase and Status who would have watched the video would instantly recognize the advert to be related to Chase and Status as there is the same corridor as to that they saw in the video. So this makes my advert more eye-catching to Chase and Status fans who will then go and buy the album which is the main purpose of creating a magazine advert for an album. I also decided to use this same image for the image inside of my album case, this then creates a link between all 3 products emphasizing the fact that they are all connected.

I used the same font for both my digi-pack and magazine advert, fonts are very recognizable and a brand identity is created from using the same font throughout all its products. I needed there to be a very strong link between the two products and I think that the use of the same font if the fundamental thing in making the combination of the two products very effective. I also stuck to the same font colour as I also felt this made a difference on how the two products linked.